They needed a global marketing partner – an OTA that could reach entirely new audiences and bring some industry cred to the venue. The whole experience is a visual wonder, which makes for compelling social media marketing.īut visuals and social buzz alone are not enough to launch a high-profile attraction like SUMMIT One Vanderbilt that hopes to attract sightseers from around the world. This modern addition to the oeuvre of urban observatories sits atop a brand new, state-of-the-art skyscraper overlooking Grand Central Terminal and features a glass skybox Levitation, hovering a thousand feet over Madison Avenue, as well as Ascent, a glass elevator, which rises even higher. It’s a whole vibe, an architectural wonder, a multisensory art immersion. On the one hand, the attraction’s promoters had a distinct advantage: SUMMIT One Vanderbilt is not just another NYC observation deck. The New York office relocation follows similar moves in Boston, Wilmington, Frankfurt and Los Angeles.In a pandemic year when nothing was normal and every standard launch protocol was turned upside down, the team at SUMMIT One Vanderbilt had a planned launch to execute amidst COVID-19 restrictions and social craziness. The architecture is thoughtfully balanced to embrace the modern art collection and unobstructed City views throughout, including the Empire State Building and Chrysler Building skyscrapers.Īdditional amenities within the McDermott space include a game room, Peloton exercise center and shower facilities. The building architecture and office layout provide enhanced experience and collaboration among lawyers, staff and clients. We have significantly grown our footprint and diversified our client offerings in New York, and we’re confident that the move to One Vanderbilt will help us build an even more formidable presence in the city.” John Yoshimura, McDermott’s Chief Operating Officer, added, “McDermott continues to make investments in its people and clients. “In addition to our outstanding growth in revenue and talent acquisition, our priorities include fostering a strong New York office culture, emphasizing employee happiness and enhancing diversity and inclusion efforts,” Jeffrey Steiner, co-partner-in-charge of the Firm’s New York office, said. It is steps away from major transportation systems, including the Main Concourse of Grand Central Terminal. Conveniently located, One Vanderbilt is bound by 42nd Street, Vanderbilt Plaza, 43rd Street and Madison Avenue. The area is a hub for global business activity and the headquarters of some of the largest organizations in the world. We are thrilled to call One Vanderbilt our new home.”Įast Midtown is a diverse and lively neighborhood known for its outstanding restaurants, museums, retail shops and recreation options. It is sophisticated, modern, efficient and collaborative. “This space emphasizes who we are-and who we aspire to be-for our clients and our colleagues alike. “This move is an action to prioritize our clients’ success and increase our visibility and competitiveness in the New York market,” Todd Finger, co-partner-in-charge of the Firm’s New York office, said. A conference center is located on the 67th floor, and offices are located on floors 44, 45, 46, 47 and 67. The McDermott office spans five floors across 146,000 square feet with light-filled space and City views throughout. One Vanderbilt is the premier business destination in New York City and offers tremendous benefits for clients, lawyers and staff. International law firm McDermott Will & Emery has relocated its New York office to One Vanderbilt, the City’s newest iconic skyscraper in East Midtown.
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